In the saturated vacation rental market, the first impression is not the photo of the pool nor the comment about the cleanliness: it’s the name. Choosing the name of your tourist accommodation is the pillar of your brand, what guests will type in Google and what they will remember months after their stay.
Choosing poorly can condemn you to invisibility or, even worse, confusion. In this article, we give you the strategic keys so that the name of your property is as welcoming as your greeting.
The rule of the three “C’s”: Short, Clear, and Concise
Avoid names that look like a paragraph. A good name should be easy to pronounce (especially if you receive foreign tourists) and to spell.
- Bad example: Aunt Pepa’s corner near the Malvarrosa beach in Valencia.
- Good example: La Casa de Pepa or Malva Breeze.
Incorporate the unique selling proposition (USP)
What makes your property unique? If you have a feature that no one else has, the name is the perfect place to show it off.
- Location: Penthouse Plaza Mayor.
- Views: Skyline Loft.
- History: La Antigua Tahona.
Get to know your target audience
You don’t speak the same way to a digital nomad as to a large family.
- If you are looking for a young/modern audience, use short names, in English or with abstract concepts (The Nest, Urban Hub).
- If you are looking for rural or family tourism, choose names that convey warmth and tradition (Finca El Olivo, El Refugio del Valle).
SEO matters (but it’s not everything)
Appearing in searches is vital. Including the destination or type of accommodation helps search engines, but don’t sacrifice personality for the algorithm. It is important that the name of your accommodation gives clues about its location, this will help the search engine without taking away the unique touch of the property.
Tip Pro: Try combining a creative word with a descriptive one. Example: “Azure – Apartment with sea views”.
The “Phone Test” and Availability
Before you decide, make these three checks:
- Say it out loud: Does it sound good or does it seem like a tongue twister?
- Social Media and Domain: Check if the name is available on Instagram and if the domain
.comor.esis available. - Google Maps: Search the name. If there are already five hotels with the same name in your city, change it. You will prevent your guests from ending up at the doorstep of the competition.
Inspiration Table: Name Styles
| Style | Example | Feeling conveyed |
| Geographic | Ribera Duero Suite | Exact location and prestige. |
| Evocative | Salty Air House | Sensory experience and relaxation. |
| Minimalist | Nook 12 | Modernity, design, and efficiency. |
| Heritage | Cortijo Los Abuelos | Tradition, trust, and roots. |
Conclusion: The name is only the beginning
Once you have the perfect name, remember that professionalism is demonstrated in the details. From the sign on the door to the legal management of your guests. Try to make the sign reflect the image you want to give your establishment, don’t try to blend in with the other accommodations in the area, try to make the sign show what you can offer your clients with subtle details, the logo font and colors complement your personal brand.
At registroparteviajeros.com we know that, once the name attracts customers, your priority is to comply with regulations quickly so you can focus on what really matters: being the perfect host.
Visit the rest of the guides on our blog to get more tips to make your tourist accommodation stand out from the rest and get those 5-star reviews without much effort, at Registro Parte Viajeros we know that peace of mind comes first.
