New Order VAU/1560/2025 (NRUA)

turismo de aventura

Introduction: The Rise of Adventure Tourism in Spain

Adventure tourism has grown a 4.5% cumulative since 2019 in Spain, becoming one of the most profitable segments for rural accommodations, tourist apartments, and small hotels. This type of travel seeks physical challenges, connection with authentic nature, and unique experiences that can be shared on social media. The important thing is that it generates guaranteed occupancy throughout the year, not just in the summer high season.

And whose revenues for 2023 were 10.567 billion euros with forecasts that revenues could triple by 2030.

For rural houses, apartments, and small hotels, this segment represents guaranteed occupancy all year round. With tools like Travelers’ Part Registration, you can manage flexible check-ins and comply with regulations without complications.

Types of Adventure Tourism: From Beginners to Experts

Accessible Adventure (Easy Adventure)

Ideal for families, couples, and beginners with no prior experience:

  • guided hiking and easy trails
  • Bicycle on greenways

  • Calm kayaking and horseback riding
  • Bird watching

  • Snorkeling and marine life observation near the surface

Extreme Adventure (Hard Adventure)

Aimed at experienced athletes and travelers with technical skills:

  • Climbing and mountaineering
  • Rafting level IV-V
  • Skydiving and canyoning
  • Technical diving

Data and Statistics of Adventure Tourism in 2025

According to the Instituto Nacional de Estadísticas (INE), Spain has received 55.5 million tourists in the first 7 months of 2025 (+4.1% compared to 2024), with a total expenditure of 76 billion euros (+7.2%). Active tourism represents 5.55 billion euros annually and generates more than 30,000 direct jobs.

According to the Instituto Nacional de Estadísticas (INE), Spain has received 55.5 million tourists in the first 7 months of 2025 (+4.1% compared to 2024), with a total expenditure of 76 billion euros (+7.2%). Active tourism represents 5.55 billion euros annually and generates more than 30,000 direct jobs.

SeasonOccupationMain ActivitiesAnnual Variation
Spring/Autumn65%Hiking, MTBMore consistent
Winter42% overall (+13% Canary Islands)Skiing, snowshoesGrowing
Summer58%Kayak, canyoning+2.7% arrivals

Adventure tourism is expected to grow by 2.4% annually until 2026 due to the growing demand for sustainable and authentic experiences. Beyond the increase in bookings, accommodations that adapt to this segment will enjoy greater loyalty, better online bookings, and an enhanced reputation.

The 7 Reasons Why Tourists Choose Adventure

Adventurous travelers do not choose destinations at random. They especially look for:

  1. Total digital disconnection — Getting away from work and routine

  2. Personal improvement — Achieving physical and documentary goals

  3. Content for social media — Visualize memories experiences

  4. Certified sustainable tourism — Environmentally responsible travel

  5. Physical and mental well-being — Benefits gained from outdoor exercise

  6. Holiday flexibility — Ability to travel off-season

  7. Multiple combined activities — Varied packages in the same destination

Profile of the Adventure Tourist in 2025

Understanding the profile of the potential client is essential to tailor your accommodation:

  • Predominant age: 28-35 years old (12% of the total population)

  • Average daily entry: between 180-200€/day (13% more expensive than 2024)

  • Reservation method: 63% make direct reservations via web/app

  • Average stay: 2-4 nights for domestic tourism and 7-8 nights for international.

  • Additional spending on activities: +€32/day

This data shows that the adventure tourist has high purchasing power and is willing to pay more for personalized services and quality experiences.

Essential Practical Adaptations for Your Accommodation

Mandatory Infrastructure

To attract and retain adventure tourists, you need at least:

  • Secure garage for bikes, motorcycles, and sports equipment

  • Drying area for wet technical equipment

  • Laminated maps and GPS devices available

  • Protein breakfast starting from 6:00 AM (no standard breakfast)

  • Flexible 24/7 Reception (digital check-in with no fixed hours)

Mandatory Digital Infrastructure

  • 24/7 digital check-in with Registro Parte Viajeros (60 seconds, complies with RD 933/2021)

  • Automatic ID scanning system

  • Instantly generated input/output parts

  • Digital keys for flexible access

Common Mistakes to Avoid

❌ Spaces without bike locks (risk of theft)
❌ Check-in governed by limited hours (14:00-20:00)
❌ Standard breakfast without protein or energy options
❌ Local maps outdated or nonexistent
❌ Bathrooms without hooks or space for wet gear

Critical error: Not having a digital check-in system

Rigid check-in is one of the main reasons for bad reviews among adventurous travelers. Registro Parte Viajeros solves this in 60 seconds, allowing your guests to spend more time on their activities and less on administrative procedures.

Implementation Checklist (You Can Complete It in 1 Week)

  • Secure bike garage → 2 days processing

  • Digital/flexible check-in → 1 day of implementation

  • Laminated printed maps → 1 day for purchase and installation

  • Personalized energy breakfast → 3 days of planning with provider

Different Services That Increase Your Competitiveness

The winning accommodations in this official segment:

  • Flexible and digital check-in with Registro Parte Viajeros (60 seconds, complies with RD 933/2021)

  • Closed packages with local operators of adventure

  • Coordinated transport to activity departure points

  • Customized energy picnics according to activity level

Competitive Advantages of the Adventure Segment: Real Results

BenefitDirect Impact on Your Business
Extended seasonConsistent occupancy in winter/spring
Mid-high entry+€188/day vs. conventional tourism
Repeat 70%Customers who come annually
Organic referralsPowerful word-of-mouth marketing

Proven Success Cases in Spain:

  • Rural houses Pyrenees: +40% occupancy in winter with adventure programs

  • Costa Brava Hotels: +€75/day additional with kayak packages

  • Apartamentos Sierra Nevada: 88% repeat customers thanks to adventurous services

Benefits of Implementing Digital Check-in:

  • ✅ Save 15 hours/week on reception

  • ✅ Google rating +1.2 stars (for efficiency)

  • ✅ Increase in direct bookings +20%

Technology for adventurers: Check-in Without Waiting

73% of adventurous tourists value quick check-in as a deciding factor. Travelers who go climbing, hiking, or kayaking don’t want to waste time at reception.

With Registro Parte Viajeros you will get:

✅ Mobile check-in in 60 seconds
✅ Automatic and secure ID scan
✅ Official environmental reports instantly
✅ Digital keys available 24 hours a day, 7 days a week
✅ Automatic compliance with RD 933/2021

Immediate Action Plan (Next 7-14 Days)

Implement these 3 actions today:

  1. Identify the 3 most attractive adventure activities in your geographic area (hiking, climbing, kayaking, mountain biking, etc.)

  2. Create “Accommodation + Adventure” packages closed with local operators

  3. Active digital check-in medium solutions like Traveler Part Registration

These steps will position you as a reference in your area and attract travelers with greater purchasing power throughout the year.

    Conclusion

    Adventure tourism is the fastest-growing segment in Spain. Adapting your accommodation to this profile is not optional if you want to improve profitability and occupancy.

    The investment is minimal:

    And the return is immediate: high-value customers, increased repeat business, and enhanced online reputation.

    Don’t wait any longer. Activate your digital check-in today and position your accommodation as a reference in adventure tourism.

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